“We’re switching up social. Increasingly, social media is making it harder and harder for us to talk to each other directly. We are tired of fighting with algorithms, and we do not want to pay to appear in your newsfeed.” – Lush UK tweeted the announcement on Monday and asked followers to call, email or message via its website instead.

https://twitter.com/i/status/1115147751648571392

Lush UK has 202,000 Twitter followers and 569,000 on Instagram.

More than 423,000 have liked the page on Facebook. Nearly 1.2 million followers across all their social media accounts.

That account name will close on Facebook, Twitter and Instagram along with Lush Kitchen, Lush Times, Lush Life, Soapbox and Gorilla.